How to Get a Marketing Job With No Traditional Experience - CoSchedule

How to Get a Marketing Job With No Traditional Experience What if I told you that it’s possible to land a six-figure job in marketing regardless of the experience you have right now? You’d probably say I’m full of it. I mean, if that were true, wouldn’t everybody be doing it? Not quite Five years ago I graduated from college with a biology degree, a 2.5 GPA, and a job in the medical field. Two years later, I landed job offers from Google, Microsoft, and Twitter to work on their marketing products and my salary jump into the six-figure range. Most people struggle to land a job they love for two reasons: They follow the same outdated job search advice that every other candidate is using They don’t put in the extra effort it takes to build new skills and beat out the competition In this post, I’m going to walk you through the exact process I used to build the marketing skills I needed to land jobs at the world’s best companies without a degree or job in marketing. I’ll also teach you how you can get paid to learn and create a second source of income along the way! [Cookie Get Your Free Marketing Resume Template || https://media..com/uploads/Blog-Austin-LandAJob-mockup.png || Download  Now || https://media..com/uploads/Entry-Level-Marketing-Resume-Template.docx How to get a #marketing job with no traditional experience its possible!By the end of this read, you’ll have a clear path from where you are now to the marketing job of your dreams. Let’s dive in: Step 1: Get Clear On What You Want One of the biggest mistakes that career changers make is heading straight to a job board and blasting out dozens of applications. The first step is any job search should always be getting crystal clear on exactly what you want. While this article is going to show you the exact steps you can take to land a job in marketing, by no means is it going to be easy. Applying for a new role, especially one that doesn’t exactly align with your background, is a full time job in and of itself. You don’t want to spend four months job searching only to end up in a role you can’t stand. The good news is that this problem is super easy to avoid by simply doing your research before you get started! went ahead and did most of the heavy lifting for us by researching and breaking down the different types of marketing roles and consolidating them in this article. Reading that will give you a high level overview of the marketing landscape and help you take the first step in your search. The Decision Funnel For Marketing: Digital vs. Traditional When it comes to marketing, there are two overarching fields: traditional and digital. The first decision you need to make is which field you want to be a part of. Traditional marketing includes â€Å"old school† tactics like print advertising in newspapers, TV spots, or physical coupons. Digital marketing is comprised of all the tools and tactics you’ll find online like Content Marketing, Facebook Ads, Search Engine Optimization, Social Media Marketing, etc. If you’re looking for a career that pays well in a field that’s primed to rapidly expand in the next 5-10 years, the answer is easy: you’re going the digital route. Digital marketing has been growing at an astonishing rate in 2017, advertisers spent $209 billion on digital  which made up 41% of the market (compared to traditional media’s 35%): Image courtesy of Recode.net That trend is only going to grow with Statistia reporting that advertisers plan to increase their digital budgets 12.3% in the next 12 months, while traditional media budgets continue to decline.

How to Start Investing in Your 20s

How to Start Investing in Your 20s When it comes to making plans, long-term savings and investments might be the furthest thing from your mind. â€Å"I’m a millennial,† you say. â€Å"I have plenty of time to deal with that!† And while this is may be true, technically, it’s totally in your interest to take a hard look at what you can do to get started. â€Å"I have plenty of time† turns into â€Å"Meh, I’m busy, I’ll deal with it later,† which turns into â€Å"Yikes, where did the time go?† Personally, I remember sitting in a standard 401(k) seminar at work, where younger employees were advised to start saving as soon as possible. The guest investment advisor trotted out a horror story of a sweet old lady who retired with grand plans of freedom and travel, only to find $12,000 in her investment account. The tone and implication were similar to those stories that high school health teachers tell you to scare you away from†¦ well, everything, but it was an effective tactic. Knowing myself, I’d keep putting off big financial investment decisions until â€Å"later,† until I was that sweet old lady with no savings. The story may or may not have been true, but it hit the mark.And the numbers are persuasive. Finance site Betterment lays it out pretty clearly:Consider this: If you start saving just $1,200 a year- a mere $100 per month- starting at age 25, by age 65 you’ll have about $185,700 (assuming a 6% return).If you put off investing in your 20s, you’re potentially leaving a lot of money on the table. According to Betterment.com’s example, someone who waits 10  years longer loses almost half of that total nest egg. Plus, you’ll have to answer to 65-year-old-you, too.Why Start Investing Now?If you’re in your 20s, entry-level salaries and the costs of living out on your own can make investing seem like an impossibility. Sure, a healthy retirement account would be great to have, but w hat about rent/food/phone bill in the meantime? Even though it may sound counterintuitive, budget-wise, it’s actually the right time to start down the investment path.Time is on your side. Like the old Rolling Stones song, time really is on your side here. The same reason you might be giving to put off investing in you 20s (â€Å"plenty of time†) can be tweaked slightly to justify a more proactive approach: â€Å"plenty of time†¦for my investments to grow.†You can afford to be aggressive. As you get older, you might be more hesitant to make aggressive or risky investments- after all, you’re getting closer to the time where you’ll want to have access to the money you’ve earned through your investments. When you’re in your 20s, though, it goes back to point #1: you have time to absorb short-term losses, or make higher-risk investment choices that could yield higher rewards. Let’s not forget that investing means buying into t he stock market, which always incurs some degree of risk.There’s no magic time to start, so why not now? This whole process is on you- it’s your money, and your timeline. If you’re thinking of having a family (however eventually) or buying a house, you’ll become even less likely to think about extra financial matters like investing when you’re busy getting through the day-to-day. If you get started now, making investing a part of your financial routine, it’s one less New Thing to add later when there are extra stresses on your budget.You never know what will happen later. Job losses, illnesses, financial curveballs- all of these can happen to any of us. Working on your investments and savings now can help you manage surprises and losses down the road and prevent you from losing more long-term ground than you would if you hadn’t done any saving and investing.How to Get StartedSo now you have the reasons to start investing in your 20s- now what? Let’s look at the things you should start doing ASAP to start making progress in your financial plans.Pay off your student loans.If you’re one of the 70% of people who graduated with student loans in the past few years, you know that this is not a little task for you as you start out in your career and in your post-college life. It’s a huge part of your financial picture, and it can seem like a dark, looming mountain that you can’t possibly chip away. Business Insider recommends coming up with a personal spending plan that allows you to pay off those loans as soon as you can, so that you don’t have that debt looming over your future longer than it needs to be there. Do what you can do, as you can do it.Come up with a budget.A real and realistic budget of what you have coming in, what you need for essentials, and what you can spend on non-essentials and financial future planning. If you’re not already budget-inclined, it can feel li ke a pain- especially when it might not allow you to do/buy some of the extras you really want. Once you’re serious about creating a budget you can stick to, there are lots of tools that can help you do it.Set your goals and start saving toward them.Want to have a down payment on a house in five years? Take a deluxe trip to Europe for your 30th birthday? Think about some of the big-ticket items you want to have in your future. Once you have those in mind (and an approximate price tag), set a savings schedule.Sign up for your employer’s 401(k) program.A 401(k) is a retirement investment account where your contributions are taken out of your paycheck pre-tax. So you’re not only putting your money into an investment account that will chug along under the guidance of investment professionals, but you can decide how hands-on or hands-off you want to be in those investments. Plus, there’s a huge benefit if your company has a policy of matching employee contribu tions. That, my friend, is free money for your future.Or sign up for a Roth IRA.If your workplace doesn’t offer a 401(k) program or you don’t want to go that route, you can also opt for a Roth IRA account. This is also an investment account where you can set automated contributions, but unlike a 401(k), the money in this account is not taxed when you pull the money out for retirement. However, there are also yearly caps and income requirements, so if you go this route, it’s important to understand the benefits and the drawbacks.Don’t go too crazy.There’s risk that leads to greater rewards, and there’s risk that leads to a series of bad decisions and a wiped-out investment account. Especially if you’re just starting out in investing, Nerdwallet recommends investing in index funds, a.k.a. exchange-traded funds. In these, you’re buying into a portfolio that includes a number of investments, instead of buying specific numbers of sh ares of specific companies or commodities. These funds are managed, and save you the hassle of having to choose, monitor, and shift specific stocks on your own.Get help.You’re not in this on your own- there’s an entire industry of financial professionals who can help you navigate this process. If you’re investing through your company’s 401(k) or Roth IRA program, that program will have an administrator and advisor who can help you at every stage of the process. Also, since this is the future, you can also turn to robo-advisors to help you manage your investments. (No flying cars, but for now we’ll take robot advisors.) Unless you’re an expert on the stock market and investment options, get expert opinions to guide you before you put your hard-earned cash into any investments.Increase your contributions when you’re able.While much of the heavy lifting in investing is involved in the process of getting started, this isn’t somethi ng you should just forget once your investments are up and running. Review your investments frequently, and revisit your investment budget whenever you have an income change (a raise, a promotion, a new gig with a higher salary, a side hustle that’s paying off). Make sure you’re increasing your investment contributions as much as you can, when your budget allows.And the most important next step of all: don’t be afraid. As a twentysomething, you have the luxury of time and long planning to support your investment decisions. No matter what your salary and your budget are, it’s worth it to move past your reservations and start investing what you can. Starting small can have lead to rewards later, so why not start now? Future You will thank you, from that comfortable retirement chair.

Lost In the Mall Essay Example | Topics and Well Written Essays - 750 words

Lost In the Mall - Essay Example This paper stresses that the old Chicago post office was designed by Graham, Anderson, Probst & White in 1921. The nine story tall building was always bustling with activity but there were many problems that surrounded it. As the study outlines Franzen begins the story of â€Å"Lost in the Mall† with a hypothesis which is a good direction for any novelist to conduct his inquiry. The main goal he had in mind was to crack open the scandal of the Chicago Post Office. The hypothesis, on which Franzen bases his story, is the notoriety of the goings on in the post office. He decries the way it worked because it had earned the name of being the largest postal system in the world, but yet the post office was considered the worst in postal deliveries and services and at one time, it almost came to a virtual halt, as the system got clogged with about 10 million mails when they experienced a logjam. The sorting method had failed miserably and was not capable of keeping up with the demand. It was this notorious incident that triggered a full scale investigation which in turn called for a total reorganization of the Postal system in Chicago. The old building had to be vacated when a new and modern building t ook its place and culminated into what is called the U.S Postal service in the year 1971.

Analytical report on the international marketing strategy of BreadTalk Term Paper

Analytical report on the international marketing strategy of BreadTalk in Singapore entering United Kingdom - Term Paper Example The company sells a wide range of products that include bread, buns, cakes and pastries. During the early years after inception, the company’s operations were centralised and the baking process right from the preparation of dough to the final process of topping of each objects of bakery was done at individual retail stores (BreadTalk Group Ltd, 2013). However, as the company continued to grow, and the plan of establishing franchisees was conceptualised, the company created a single central kitchen and shifted its headquarters to KA FoodLink, on September of 2001. Moreover, the company acquired more space and current machinery in 2002 to expand its production capacity. Currently, the company has about 746 retail outlets with over 7000 workers throughout Singapore, Hong Kong, Middle Ease and China. Our vision is, â€Å"establishing BreadTalk as a  brand and enterprise known for its innovative, trend setting and delightful bread and pastries†, which we believe we can achieve through franchising by opening new outlets both in the existing and new markets e.g. the current one being the United Kingdom. Our mission statement is â€Å"leading a new lifestyle culture with new innovative changes and creative differentiation to craft products with passion and vibrancy†. Thus, this mission statement implies that as a company we want we want to employ a mix of strategies to create a new culture at the company that embodies the production of quality vibrant crafted products that are better and bring satisfaction to the consumers than those of consumers. At BreadTalk we are happy with our financial performance given that we have already surpassed the half-way point of S$1billion revenue mark towards our 2016 target (Iesingapore.Gov, n.d.). The excellent performance has been attributed to our current strategies and accelerated growth. Firstly, since inception we have use the franchising strategy to venture into new markets. For instance as at 2009 December we

Foundation Degree in Accounting and Finance Essay Example for Free

Foundation Degree in Accounting and Finance Essay Introduction There is a radical change after the privatisation of Atlantic Water. The change not only affects the organisations objectives and strategic planning, but also its structure and culture. B Burnes (1996: 115) cited writers such as Handy (1986), Allaire and Firsirotu (1984) argued the issue as follow: to operate effectively and efficiently, an organisations culture need to match or be appropriate to its structure. Given that an organisations environment can change rapidly, as can its structure, situations will arise in the environment, structure and practices of the organisation. Observing organisational behaviour is not enough, we need to understand the meaning of the behaviour, and therefore, it is important to identify the culture and structure of an organisation, to enable management to react quickly for any external or internal change. 1. Defining Culture It is difficult to define culture, usually it is defined as how things are done around here or this is how we are. Culture within an organisation is influence by the personality of an individual, pattern of communication, work performance, behaviour of management and subordinate as a role. Schein (1983) defines organisational culture as: the pattern of basic assumptions that a given group has invented, discovered or developed in learning to cope with its problems of external adaption and internal integration and that have work well enough to be considered valid, and, therefore , to be taught to new member as the correct way to perceive, think and feel in relation to those problems. Schein views culture as not being over behaviour or values, but the assumptions that underlie them. Here are the views based on three level of culture: * Level 1: The visible artefacts and creations, which are easy to observe, but do not explain why a group behaves the way it does. * Level 2: The values which can be inferred from interview, but which manifest the espoused reason for behaviour, not the underlying unconscious reason. * Level 3: The underlying assumptions which are typically unconscious, but which actually determine hoe people perceive, think and feel. The meaning of Organisational Culture was also defined in Oxford Dictionary of Business (2003) as follow: Organizational Culture: The values, customs, rituals, and norms shared by all the members of an organization, which have to be learnt and accepted by new members of the organization. Culture impacts most aspect of organisational life, such as how decision are made, who makes them, how rewards are distributed, who is promoted, how people are treated, how the organisation responds to its environment etc. This particular set of values, beliefs, customs and systems are unique to the organisation. 1.1 Organisation culture R Harrison suggested that there are four main types of organisation culture. They are the following: Power Culture is where the authority and control within the organisation are centralised. The control is passing from the central to key individuals. The power of members is based on control over resources and personal influence with the centre. Role Culture is where work within and between departments is controlled by procedures, role descriptions and authority definitions. Job position is central to this, not necessarily the job holder as a person. People are appointed to a role based on their ability to carry out the functions and to satisfy performance of the role. R Harrison (1972: 119-128) cited Role Culture as follow: Role culture often referred to as a bureaucracy, it works by logic and rationality. Task Culture is job or project oriented and the main purpose is to complete the task or project. This might involve getting the right people to work as a team, giving them decision making power to complete the task. Person Culture is when the individual is focus on. This includes their personality and personal feeling etc. For example if a group of people decided to do their own thing and other members of staff help, this is a person culture. It only existed for the people concerned. Many organisations have a mixture of the above culture, it is important to understand the concept of each of the above culture and to establish an appropriate structure. 1.2 Culture of the old Water Authority The old Water Authority had a complex grading framework, narrow spans of control and more level of authority, this resulted in a high hierarchical structure, and this indicated that the organisation had a strong power culture. It was mentioned in the case study that the old Water Authority called their managers officers and administered the organisation and ran almost along a military line, where the authority and control were centralised. The employees were job oriented where they can only carry out the job they were originally employed for, there was no need to re-organise their position, where they just followed the day to day procedures. Management saw their jobs as minimising external interference rather then seeking for some change to improve the performance of the employees. Employees in the old Water Authority had a certain level of job security where they could work extra hours where needed, which would give them an extra income. Due to the high hierarchical structure of the organisation, there would be a difficulty for employees career progression, this affected those who are seeking for career improvement and lower their motivation and morale within the organisation. Management did not offer new training skills nor did subordinates look for self improvement. From these evidents the old Water Authority had a mixture of the all the culture which R Harrison suggested. 1.3 Culture of new Atlantic Water Plc In the new Atlantic Water Plc, they re-structured their grading framework, the spans of control reduced the level of hierarchical structure and the result of this, employees had more opportunities to progress within the organisation. The organisation also decided to empower their managers to take more responsibility, the decentralization enabled decisions to be made closer to the operation level of work. In the result of job cuts after privatisation, Atlantic Water offers their employees a chance to gain qualifications and ensured they are cross-skilled. Not only the employees offered to gain new skill, managers are also sent on a training course, where they will have a clearer focus on the organisations objective and to create a new relationship within the organisation. Since Atlantic Water had a large number of jobs cuts, employees suffered from the job insecurity after the privatisation. Although the organisation encouraged them to gain new skills, the main reason will probably be for them to keep their job rather than looking for self improvement. On the other hand, the organisation introduced a new salary structure leaving many employees worse off financially. Since the employees are not gaining any benefits financially and suffering from job insecurity, this impacts the employees morale and their commitment to the organisation. 1.4 Comparison of the old Water Authority and Atlantic Water The old culture of Water Authority was inappropriate to their competitive needs. Atlantic Water changed the culture by shaping the value, beliefs and attitudes of their employees. They started by changing the recruitment, selection and redundancy policies. Managers were recruited from private sector, this effected the composition of the workforce so that promotion and employment prospects are dependent on those concerned possessing or displaying the beliefs and value the organisation wishes to promote. The introduction of the flatter hierarchical structure and decentralisation is an advantage of a private company. The managers can work closely with the working operational level and it will reduce the time it takes to make decision. This also demands a greater involvement of the staff and creates opportunities for employees developing their career. The encouragement of staff training is vitally important to the change of an organisation, this will not only benefit the organisations productivity, but will also improve the level of employees morality and to make them understand their value to the organisation. 2. Defining Structure P Drucker (1974: 52) defined structure as follow: Structure is a means for attaining the objectives and goals of an organization. An organisation existent is to achieve its goal and objectives, the work within an organisation has to be divided among its members. It provides the framework of an organisation and makes all process and application possible. The effectiveness and efficiency of the organisation will be influenced by the structural design and the behaviour of the people who work within the structure. 2.1 Organisational Structure An organisations structure is designed to ensure that rules and procedures are used and followed, it contains four frameworks of relationships within an organisation: the individuals job description, job specialisation, its lines of communication and its hierarchy. Organisational structure can be layered into three hierarchical structures: the technical level, the managerial level and the community level. It is important to have clear objectives within the organisation, good communications both horizontally and vertically can enable an organisation to perform effectively and efficiently. The correct grouping of individuals and work is also important to maintain a high level of performance. 2.2 The old Water Authoritys structure The old Water Authority was a public service organisation, its main objective was to provide a service to local communities. Job description was clarified to individuals and the working pattern was not flexible. The division of work was based on the employees skills, i.e. operation of clean water side and the dirty water side. It had a narrow span of control and more level of authority, this result in a tall hierarchical structure and there are a few problems with this structure. It restricts the decision making process and information is difficult to pass on from either level to another. It is not cost effective since there are more middle managers within the organisation and there could be a conflict between management if the objective was not clarified between departments. The old Water Authority was a centralised organisation where the decision making retained in the top level of management. There are advantages of centralisation, some of which applied to the old Water Authority. The decisions are fitted to broad organisations objectives and it is easier to coordinate the activities within the organisation. But the problem occurred when the decisions were not made close enough with the operational level, it might not be appropriated to the lower level of hierarchical structure. Line and staff management: A system of management used in large organizations in which there are two separate hierarchies; the line management side consists of line managers with responsibility for deciding the policy of and running the organizations main activities, while the staff management, and its separate staff managers, are responsible for providing such supporting service. Oxford Dictionary of Business (2003: 300) This explanation suited the structure of the old Water Authority, each operational department running parallelised and having advisory department across them (See Diagram 1). The mechanistic organisation theory applied to the old Water Authority, where employees had specified roles and definitions of the authority within the hierarchical structure. Communication and interaction are vertical, the structure of the old Water Authority was appropriate as the external environment was stable. 2.3 Atlantic Waters Structure The privatisation changed the Water Authority from a public service organisation to an economic organisation. The objective is no longer just to provide service, but to make a profit and to survive in the competitive market. Atlantic Water re-structured their grading framework, it reduced the level of management, the wider span of control resulted in a flatter hierarchical structure. It reduced the bureaucratic costs, i.e. less middle managers, less coordination problem and reduced the chance of information distortion. Decentralisation is another result of down-sizing the hierarchical structure, this allows decisions to be made closer to the operational level and reduces information overload on upper managers. Managers have more free time to do something else, i.e. provide personal care for its subordinates. The line and staff organisational structure also changed, it became a matrix structure, where there is more than one critical orientation to the operations of the organisation, such as they introduced the pay negotiations in house and fixed-term contractors. Atlantic Water encouraged their employee to gain qualification to enable them to be cross-skilled, so they can be deployed by their manager where and when they are needed, the flexibility of the working pattern is essential. The mechanistic organisation is no longer applicable in the lower level, it combined both the mechanistic organisation at the top of the hierarchy and the organic organisation at the bottom of the level. Organic organisation has a flexible system and structure which is characterised by the adjustment and continual redefinition of tasks. Communication and authority does not necessarily coincide with positional authority. 3. Organisational Change L Mullins (2002: 798) suggested organisation development is a key to organisational change. Organisation development is concerned with the diagnosis of organisational health and performance, and the ability of the organisation to adapt to change. In order to change the organisation effectively, organisation development is essential to have the correct strategies: survey research and feedback, T-group and team building. Survey and feedback involves using questionnaires to help identifying the attitudes of individuals within the organisation. Top management can analysis the feedback and discuss the problems, and the action to be taken to help to improve performance. T-group is also known as sensitivity training, it involve informal groupings to discuss the individuals feeling toward the organisation and to understand their abilities in themselves. Team building is identifying the task procedures and the pattern of interaction within the work group. The aim of this function is to improve overall performance of the organisation through the effectiveness of the team. Organisational development is not only about improving the organisation effectiveness and efficiency, but also improve the morality and commitment of individuals. 3.1 Strategies for Change and Innovation There are different strategies approaches to changes in the organisation, however it has to be carefully design and apply. From the strategic management point of view, organisational change has four main facets which need constant re-appraisal and planned action: * Human resource implications This involve training, personal skill development, the culture needed to be accepted. The organisation needs to encourage and motivate their employees by providing opportunity for improvement. * Functional implications Communication need to be improved between departments, the understanding of how the department works is also important, different area of organisation has their own way of working method. Decentralise the authority and appraisal system should be introduced. * Technological implications Increase use of technology can improve the productivity and administration of an organisation. Although there is a cost of the installation and operational cost, but it actually reduce overhead cost in long term, i.e. less manual labour and improve accuracy. * Organisational implications This involve change of relationship, work groups, routines and practices. There will be a new requirement of communications between departments and the management skills need to be improved to compromise within the organisation. 3.2 Atlantic Waters Approaches After the privatisation, Atlantic Water applied the organisation development techniques. They are role analysis, life and career planning, quality of work life and counselling. Role analysis Employees are trained to be cross-skilled so they can be deployed by their manager where and when they are needed, so their tasks are more flexible than before. Life and career planning The organisation encourages their employees to gain qualifications, this will not only benefit the individual, but also the performance of the organisation. The organisation also invested heavily in management development so the managers have a clearer commercial focus and a new relationship with its workforce. Quality of work life The new grading framework of the organisation creates opportunity for many employees who wish to develop their career. The organisation introduced a new salary structure, but it leaves many employees worse off financially, Atlantic Water failed to provide a better quality of work life. Counselling There is a programme to help individual to deal with stress which are caused from job insecurity. This will help and assist individual to attain their goal and to re-build their confidence. Atlantic Water has improved their performance in general by investing in training programmes for both the management and their staff, but they did not consider their employees feeling. The morality and commitment level had dropped significantly due to the amount of work load and insecurity of their job. Although they offered a counselling programme, their employees are not being awarded for the extra efforts they put into the organisation. The low level of morality and commitment has major influence on the level of work performance. Atlantic Water should try to re-build the relationship with their employees by re-viewing their salary structure. The employees should be informed at a reasonable level of the activity within the organisation, sharing the success of the organisation will also boost the level of confidence for the individual. The management training should not be limited to the knowledge within the industry, it should includes counselling, coaching and leadership skills. Managers have a major influence on the motivation and behaviour of employees. 4. Conclusion The change has a massive impact upon Atlantic Water, the structure, culture and organisational climate had changed significantly. They have taken a certain level of approach but the results are not all positive, they need to carefully re-build relationships with its employees. The organisational climate is an indication of the employees feeling and beliefs, obviously Water Atlantics climate needs to be improved. It must develop new ways to increase the loyalty and commitment of employees. This includes attention to reward strategies based on recognition of contribution rather than status or position. The management of organisational climate is an important means of improving productivity and standard of work performance. Diagram 1 Bibliography Burnes B. (1996) 2nd Edition, Pitman Publishing, London Drucker P. (1974), New templates for todays organizations, Harvard Business Review, London Huczynski A. Buchanan D. (1991), Organizational Behaviour, 2nd Edition, Prentice Hall, London Mullins L. (2002), Management and Organisational Behaviour, Prentice Hall, Essex Schein E. (1997), Organizational Culture and Leadership, Jossey Bass Wiley, London Schneider S. Barsoux J. (2003), Managing Across Culture, 2nd Edition, Prentice Hall, London Reference Burnes B. (1996), Managing Change, 2nd Edition, London, Pitman Publishing, Drucker P. (1974), New templates for todays organizations, Harvard Business Review, London Mullins L. (2002), Management and Organisational Behaviour, Prentice Hall, Essex Schein E. (1997), Organizational Culture and Leadership, Jossey Bass Wiley, London Oxford University Press (2003), Oxford Dictionary of Business, 3rd Edition, Market House Book Ltd, London

Hebrew Text And Fonts :: essays research papers

Hebrew Text and Fonts Today's written language is quickly becoming history. Just as the carved tablet has become a conversation piece in the archeologist's living room, the written language is quickly becoming as ancient as the dead sea scrolls. A new form of visual communication is taking over the entire world. Languages from across this widespread planet are now becoming more accessible to ever culture. As the pen and pencil begin to disappear into the history books, keyboards and monitors are making it easier for people to communicate in fast and effective ways. The text=hebrew">Hebrew Language has always been mysterious and bastardized, composed of ancient Greek and Egyptian symbol derivatives. The language eventually became independant, although it remains very mysterious, and is used mainly by the Israelites. Hebrew writing has now taken a new form , a form of which the English language has taken for many years. This new form called â€Å"type† is not new by any means, however, up until a few years ago, it was impossible to find a Hebrew Typeface on any word processing unite unless it was a specialized typewriter made in Jerusalem. The new Hebrew type has now been transformed into a computer compatible typeface found in two forms; script and print. The script form of the Hebrew type is equal to the commonly used italic form of the English typeface. Hebrew print form is a more linear and boxy form of the hebrew lettering. The Hebrew fonts and word processing software is easily downloadable to anyone though access to the internet. These programs are not compatible with English software but work on their own to allow for the ease of typing and

Leadership assessment style Essay

Culture is the beliefs, views, morals, religious practices, and behaviors specific to a group of people which becomes the frame on which one builds his or her life. Culture affects the way someone behaves, the decision he/she makes in her/his life, from the food one eats to the way someone takes care of himself, and people around him or her. It is important that a nurse has a full understanding of an individual’s culture before making a nursing assessment. The family that is interviewed is from Mexico two years ago. The family consists of Mr Miguel, a thirty two year-old male, his wife Mrs Maria 29 year-old, and his son Rodriguez 2 year-old. This family is a third generation migrating into United State of America for a better life. Although the number has decreased since 1986, border towns in Texas and California still experience large influxes of Mexicans seeking improved employment and educational opportunities (Prunell, 2008). Coming into the United States was a success for Miguel, because he is able to find a job in order to support his family. Although the job requires no significant degree, but he seems happy to work. In Mexico, education is not required to get a job. Once in the United States, a Mexican initially finds work similar to that which he did in his native land, including farming, ranging, mining, oil production, construction, landscaping, and domestic jobs in homes, restaurants, and hotels and motels (Prunell, 2008). Employment is very difficult due to lack of knowledge on how to speak the language, but willing to get underpaid jobs. Socioeconomic status is considered low class with the husband being the head of the household. In Mexico family structure is defined as the man being in power of the household. The typical family dominance pattern in traditional Mexican American families is patriarchal, with evidence of slow change toward a more egalitarian pattern in recent years (Grothaus, 1996)(Prunell, 2008). Change to a more egalitarian decision-making pattern is primarily identified with more educated and higher socioeconomic families (Prunell, 2008). Machismo in the Mexican culture sees men as having strength, valor, and self-confidence, which is a valued trait among many (Prunell, 2008). Men are seen as wiser, braver, stronger, and more knowledgeable regarding sexual matters (Prunell, 2008). The female takes the responsibility for the decisions within the home and maintaining the family’s health( Prunell, 2008). Machismo assists in sustaining and maintaining health not only for the man but also with the implications for health and well-being of the family( Sobralske, 2006)( Prunell, 2008). The family seems to understand each other role and works together to help one another, specially for the sake of the child. Marriage ritual: In Mexican weddings, the couples select those who would be supporting and guiding them throughout the engagement and marriage ceremony. Those mentors are usually people who have played an essential role in the lives of the bride and the groom. According to the tradition, the relative takes turn to dance and pin money on their wedding attire. The reason of this is to express their hopes to be wealthy. Pregnancy: Mexican men view large numbers of children as proof of their virility (Prunell, 2008). The optimal childbearing age is between 19-24 years(Prunell, 2008). Abortion is prohibited in some communities, however it is permissible if there is a life or death situation. Abortion in many communities is considered morally wrong and is practiced only in extreme circumstances to keep the mother’s life intact(Prunell, 2008). The pregnant woman prefers hot foods having in mind that is healthier for the baby. For instance, during a woman is more likely to favor hot foods, which is believed to provide warmth for the fetus and enable to be born into a warm and loving environment (Eggenberger, Grassley, & Restropo, 2006)(Prunell, 2008). A child must have a grandparent if his parent cant fulfill the responsibilities of child-rearing – child is taught to respect his or her parent. Physical punishment is often used as a way of maintaining discipline and sometimes considered child abused (Prunell 2008). Children are taught at early age to respect parents and older family members, specially grandparents ( Prunell, 2008 ). Death is part of Mexican culture. Mexicans often have a stoic acceptance of the way things are and view death as a natural part and will of God (Eggenberger et al; 2008)(Prunell, 2008). When a person expires in the family, the news quickly emerged to everyone of the family. They may gather for a velorio, a festive watch over the body of the deceased person before burial (Prunell, 2008). Mexico is the largest Spanish-speaking countries in the world, with 80 million speaking the language (Prunell, 2008). Mrs Miguel is able to speak English a little, but his wife has some difficulties. The family speaks Spanish fluently at homed, however Mrs Miguel expresses himself in English at his job, where works as a housekeeper. The wife seems to be very closed to her husband which is in Mexican culture a normal trait according to Prunell (2008). The wife is sitting very close to her husband by stroking her husband hands during the interview, no eye contact is made. Mexican Americans consider sustained eye contact when speaking directly to an older person to be rude ( Prunell, 2008). Avoiding eye contact with superior is a sign of respect (Prunell, 2008). The main religious belief of Mexico is Catholic. The predominant of most Mexicans and Mexican Americans is Catholicism (Prunell, 2008). The major religions in Mexico are Roman Catholic, 89 percent; Protestant, 6 percent; and other, 5 percent of the population (Prunell, 2008). Family is important to a Mexican couple. Family takes precedence over work and all other aspects of life (Prunell, 2008). In many Mexican families, it is often said â€Å"God first, then family†(Prunell,2008). The typical Mexican diet consists of rice, eggs, pork, corn, tortillas, sausage, mint, chili peppers, onions, tomatoes, squash, canned fruit, mint tea, chamomile, carbonated beverages, beer, cola-flavored soft drinks, sweetened packaged drink mixes, sweetened breakfast cereals; potatoes, bread, gelatin, custard, refried beans, tacos, stripe soup beef (Prunell, 2008). Family’s lunch includes salad, soup, vegetables, meat (chicken, beef, fish, or shredded pork), fresh fruit, cheeses, fruit water the big meal of the day. A dominant health care practice for Mexican and many is hot-and-cold theory of food selection. Common hot foods used to treat cold diseases and conditions include cheeses, liquor, beef, pork, spicy foods, eggs, grains other than barley, vitamins, tobacco, and onions ( Kemp, 2001) ( Prunell, 2008 ). the client’s perception of illness in a Mexican family is a natural occurring event. Working is a must. Illness may occur when the person can no longer work or take care of the family ( Prunell, 2008). Therefore many Mexicans may not seek health care until they are incapacitated and unable to go about the activities of daily living( Prunell,2008). Many factors may cause illness or it is just an act of God. If the person becomes seriously sick, that is just the way things are; all events are acts of God (Eggenberger et al; 2006)(Prunell,2008). The treatment utilized based on Mexican belief system to treat an illness is as follows: folk medicine, spiritualists, medicine man, ritual, and western health care. Folk medicine is used when mal de ojo occurs usually to child and women. To prevent mal de ojo, the child wears a bracelet or a bag of seeds pinned to the cloths ( kemp,2001) ( Prunell, 2008). Most Mexicans enjoy their soul or spirit, specially in times of illness, whereas many health-care providers may feel uncomfortable talking about spirituality(Prunell,2008). The medicine man is like the folk medicine where one is being manipulated in order to discover an illness. A traditional practice that takes place in Mexico is the use of witchcraft, and a Mexican person believes sometimes that causes the illness of family member which leads family to seek help from the folk practitioners. Specific rituals are carried out to eliminate the evils from blame (Punell, 2008). Family takes full responsibilities of another being ill. Pain is part of life for a Mexican. Mexicans acceptance and anticipate pain as necessary part of life (Prunell, 2008). Culture is very important. Learning someone else culture requires knowledge and understanding. A nurse need to study and knowing a client’s cultural background prior assessment. This cultural assessment is great learning experience. People from different country have different views on many aspects of their life. Nurses must to be aware of a patient cultural beliefs, religious belief, cold-and-hot remedies, client perspective on pain, verbal and non-verbal cues, rituals, foods, etc, in order provide competent care. References Prunell, Larry D. (2008). Transcultural health care: A culturally competent approach, third edition. Philadelphia: F. A. Davis Company.

Predatory Lending and Monthly Payment

This module described various predatory practices by businesses. Using scholarly resources, describe some specific examples of predatory practices. With housing bubble bursting a few years ago, many say that the current economic problems the United States is currently experiencing can be directly attributed to the housing crisis. Depending on whom you ask the housing crisis can be blamed on people biting off more than they can chew, or predatory lending practices by banks and mortgage companies.This is not a one sized solution fits all answer, both actions contributed to the housing troubles we as a country are currently experiencing. The housing crisis can be summarized as the over evaluation of house values in the late 90’s and early 2000’s,and shortly there after peoples mortgage debt became larger than the decreasing value of their home come 2006. Sub-prime loans can also be blamed; I will further discuss predatory lending techniques. One type of predatory lending p ractice that mortgage companies will use is to emphasize the payment.When this happens the lender focuses on a numerical monthly payment that you are able to afford. The down side to this car salesmen like approach, is that the details of the monthly payment can be skewed to hurt you down the road in the future while appearing like a good deal in the near future. Another predatory practice is called ballooned loans. This type of lending gives the borrower a small monthly payment only covering interest. The last payment covers the principal, normally representing a large borrowed figure. You will have to make one large balloon payment in order to retire the principal of the loan. Most of the time, no one prepares for this payment and basis foreclosure on their home(1). Should the debtor or borrower bear some responsibility, at least in some instances? Explain why or why not? Tactics like this leave the borrower at a marked disadvantage, but who should shoulder the burden of responsib ility in circumstances like these. I am of the opinion that fault lies in both, the lender and borrower. The lender bears the burden of following the law and regulations set forth, however as e’ve discussed this week laws are there as a guideline and they don’t cover every ethical decision making situation. Lenders are in competition with other lenders to get and keep peoples business, therefore they are apt to try and find a way to seek an advantage over another lender. They may do this by turning to predatory practice hoping to unknowingly take advantage of borrowers. On the other side of the argument, the borrower bears the burden of understand and reading the written contract agreement and terms of the contract.If a borrower is to just sign a contract without reading or having a professional go over the details then they ultimately reap what they sew. Language in these contracts do not exactly benefit the average person, the average person most likely wouldnâ€℠¢t be able to determine whether or not predatory practices are taking place. Ultimately, the only defense for a person with an average ability to read and understand complex contract verbiage are the regulations set forth to limit the practices the lenders may use.

Homoaexuals and their Struggles essays

Homoaexuals and their Struggles essays Who are we to judge? Well people sometimes judge other people just because... a person is different. What I mean by different is not just the way they look but the way they identify themselves as; and judgments such as that is nasty, you are gay or what a lesbo, what a dyke are aimed at homosexuals. But what are homosexuals and why are they considered to be part of the marginalized groups? Homosexuals have different sexual orientation then majority of mainstream American and some view this sexual orientation as something inferior or in defiance of social values (Strommem, 1). People might have feared or hated homosexuals because of some of the myths they hear about. There are myths about how homosexuality is deviance and how homosexuals introduce HIV/AIDS to society. From these myths people began to develop homophobia and a lot of them have physically and verbally abused homosexuals. For many years homosexuals have been afraid to come out and admit their sexual orientation but after being victims to various hate crimes and exploitations, many homosexuals are coming out from the closet to fight for their rights. Maybe homosexuals should have the same civil rights protection like every other citizen of the United States. After all the Constitution did say that every citizen is endowed with the rights to pursuit life, liberty, and happiness. Many people have agreed with this, have sided with the homosexual protesting, but there are still a lot of people in mainstream society that do not believe that gay and lesbians deserve civil rights protection because most of mainstream society are still ignorant and feel that homosexuals are threat to society. The majority of people are heterosexual who are attracted to the opposite sex and homosexuals might be aliens to them since no one really know what caused homosexuality. In definition, homosexuality is the attrac...

How to Write an Analytical Essay on Romeo and Juliet

How to Write an Analytical Essay on Romeo and Juliet Romeo and Juliet Features of writing about Romeo and Juliet How to start How to create an outline How to write a thesis for an essay on Romeo and Juliet How to write an introduction Tips on introduction and thesis writing How to write body paragraphs Tips on body writing How to conclude Tips on conclusion writing Tips on revision Analytical essay sample (Romeo and Juliet) Features of writing about Romeo and Juliet Writing about Romeo and Juliet allows one to discuss cultural diversity. Since you exist in today’s world, expounding on a play composed centuries ago enables you to explore cultural perspectives and assumptions different to yours and learn the historical background of modern culture. Additionally, writing about such characters as Romeo and Juliet enables you to explore the language. Shakespeare’s language utilizes complex syntax, extensive vocabulary and many phrases. Furthermore, you expand your syntactic attention span and vocabulary and can learn via imitation how Shakespeare employs figurative language. How to start Before starting your analytical essay on Romeo and Juliet, state some form of claim or argument about what you are analyzing. Typically, analytical articles focus on how the book or poem was composed, for example, how the utilization of similitude and metaphor brings forth a precise connotation to the anecdote, and how specific topics are depicted in the narrative. Alternatively put, analytical essays require the writer to examine a book or play’s smaller sections and expound them thus developing a bigger picture. For one to begin an analytical paper, thoughts and facts must be reviewed, and from there, connections are linked thus articulating concepts and using events to support it. How to create an outline When writing an outline for this type of paper, specifically an analysis essay outline format must be followed. A written outline is an effective method of arranging your thoughts. An outline breaks down sections of your thesis in a simple, hierarchical manner to aid you in viewing your essay’s overall format. So. below is how an essay’s outline can look like: Sample Outline I. Introduction Sentence capturing your reader’s interest One-two sentence proclamation (Thesis statement) II. Body paragraphs First main idea Second main idea Third main idea III. Conclusion Thesis restatement Insightful sentence closing Third main idea How to write a thesis for an essay on Romeo and Juliet The thesis tells your reader what to expect. It is precisely worded, restricted, and declaratively states your essay’s purpose. A paper lacking a carefully conceived thesis is below par. Here is a thesis statement which is fitting for an analytical essay: â€Å"By not punishing more harshly the early acts of hatred in Romeo and Juliet, an atmosphere welcomes hatred to thrive which ends in demise is formed by the Prince.† Naturally, the thesis statement is typed at the introductory paragraph’s end. How to write an introduction Your analytical essay’s introduction should attempt to enthrall your reader’s interest. To shift immediate focus to your subject, use quotations, brief anecdotes, a provocative question, or a merger of all. Also, consider using background information pertinent to your thesis and necessary for your reader to recognize your stance. Tips on introduction and thesis writing Hook your reader with a captivating first sentence. Begin with an example. Ensure your argument has context. Preview your paper’s structure. Craft a distinctive arguable thesis. Transition into your first paragraph to sum everything up. How to write body paragraphs The term used for the advancement of central ideas in your analytical essay is ‘body paragraph.’ Here, one presents the paragraphs supporting/upholding their thesis statement. A compelling analysis essay contains evidence from the text and explains your ideas. Tips on body writing Begin by typing your key ideas in sentence form. Apply textual evidence (specific details, summary, direct quotations, and paraphrase). Write your supporting points for your chief idea that is, quotations and paraphrases from sources and facts (findings and statistics from conducted studies). Ensure you tie the facts you state back to the paragraph’s main idea (analysis). Your transition from paragraph to paragraph should be fluid. Explain your argument’s importance. How to conclude Your analytical essay needs a concluding paragraph which gives your writing a sense of completeness along with alerting the reader your essay is concluding. Your finishing paragraph might summarize your paper’s key points; reaffirms the thesis in other terms, or make relevant comments regarding the analytical essay, but from a different perspective. Here is the illustration, â€Å"This feud ends tragically for Juliet and Romeo. The events contrast revenge and hatred with love and secret nuptials, forcing the youthful lovers to mature quickly and tragically die in despair. Tips on conclusion writing Don’t start a new subject in your conclusion. Make it short. Challenge the reader by posing an inquiry. Synthesize, do not summarize. Don’t repeat things stated in your thesis. Redirect your readers by giving them something to ruminate on. Tips on revision To write a perfect essay, you always need to reread your paper and correct all the mistakes. Keep your format simple. Include clear transitions, citations, and markers. Include support and evidence for main points. Check your grammar and spelling. Ensure the essay’s intent is shown not told. Analytical essay sample The Tragedy of Romeo and Juliet Lord Capulet is at fault partially because he instructed Juliet to slow down and find an individual she loves before getting hitched. So is Friar Laurence due to his hasty decision about secretly conducting the nuptials in the absence of their parents’ knowledge. Romeo and Juliet are blamed since at a youthful age, they secretly got married, without anyone’s knowledge. In the disastrous love story, composed by Shakespeare, Romeo, Friar Laurence, Lord Capulet, and Juliet are all at fault for the killing of Juliet and Romeo because they were rushed into decision making. Lord Capulet, the father of Juliet, was hasty in decision making because he attempted to overwhelm the sadness which came from Tybalts demise with the ‘wonderful’ news of Juliet’s marriage with Paris. Juliet’s father informs Juliet about her nuptials to Paris that coming Thursday and paints a picture of how big a celebration it will be. A day past, Lord Capulet alters the date from that Thursday to that Wednesday. Capulet acted hastily in his decision, so did Friar Laurence. Friar Laurence was the individual who joined Romeo and Juliet in matrimony without either’s families’ knowledge. In the introduction to scene six, â€Å"the two declare their unending love for each other and prepare to seal their marriage by the Friar.† Friar additionally gave Juliet the portion whose aim was making her appear lifeless for â€Å"two and forty hours.† Romeo and Juliet are blamed for their demise. They both acted hastily and got married in their parents’ absence, without their consent. They were around sixteen and thirteen as well. If Romeo would have been present to talk to Juliet, he would have known her plan and would not have killed himself since Juliet was still alive. If Romeo didn’t kill himself, Juliet would not have either. Many people are blamed for the killing of the romantic yet tragic Romeo and Juliet that is, Friar Laurence, Juliet, Romeo, and Lord Capulet. This tragic love story shows us how to love and secret nuptials forced the youthful lovers to mature quickly and dreadfully die in despair.

INTRODUCTION TO EDUCATIONAL AND SOCIAL RESEARCH Essay - 2

INTRODUCTION TO EDUCATIONAL AND SOCIAL RESEARCH - Essay Example It involves two paradigms, rationalistic and naturalistic, in which the reflections of student teachers are compared through the Utrecht study and Trondheim study. Interactions between communicating persons – student teacher, teacher educator, and researcher -are the one creating â€Å"voices†. The researchers are part of the story they are telling. The researchers’ interpretation is the true voice of the refection in the study. The shift from a rationalistic perspective towards a more naturalistic one is mirrored in the Trondheim study. The direction of Admiraal and Wubbels’ (2012) study to take on a storytelling method from the traditional research methods is congruent to its purpose and nature, being focused on comparing two research approaches of reflective practice of two different modes of tele-guidance. This comparison is seen herein as an essential stance in order for the study to provide a clear view of the methodologies and approaches used. The position of the study is highlighted in the fact that it resulted in two different reports on student teachers’ reflective stances despite the fact that they share some perspectives on educational practices and reflections. Admiraal and Wubbels have emphasised that the different analyses and results are where the differences in beliefs in the Utrecht and Trondheim studies lie, apparently to see any alternatives to viewing the same phenomenon through two different lenses. One may infer that this direction of the studies seeks to adopt replicability and does so by employing mixed methods and qualitative method respectively, called ‘convergence’ by Gorard and Taylor (2004, p. 45). However, the production of two substantially different results in the Utrecht and Trondheim studies may surmise not having to produce such replication, as pointed out by Gorard and Taylor. It is clear that the Utrecht and Trondheim studies are in fact focused on adopting two different paradigms to seeing the two student